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Research papers

Interaction and intensity

A core function of magazines is their ability to provide an interactive forum for readers to communicate with like-minded people. A study was commissioned by Pacific Publications to look at how magazine readers use their magazines and which areas of...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Author: Angela Brooks
June 15, 1999
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Citation

Brooks, A. (1999a, June 15). Interaction and intensity. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/interaction-and-intensity